Mankato’s IMPACT

MANKATO, Minn. – Minnesota State University, Mankato student organization IMPACT will host a Santa Claus is Coming to Town Event on Nov. 30 from 11-1 p.m. in the Centennial Student Union.

“We are going to have him take pictures with students and staff if they would like and we are also handing out free hot cocoa with your choice of a candy cane or a giant marshmallow,” IMPACT’s public relations chair, Erika Masias.

IMPACT is a campus activities board that brings speakers, films, concerts and more to MNSU with the help of student fees.

Past performers have included Brother Ali, Black Eyed Peas and Three Doors Down.

“IMPACT helped me get to know campus and meet people in the student administrative office who are great resources,” senior at MNSU, Elise Schwartz.

IMPACT is always looking for members and new ideas. To get involved with IMPACT visit their website for more information.


My VisualCV

My VisualCV

Podcast Show Notes

00:00 ~Intro Music~
00:16 Welcome
00:20 Explanation of MSU-Mankato Involve
00:34 Guest Introduction: Public Relations Chair for IMPACT, Erika Masias
00:48 Overview of what IMPACT is
01:59 Difference between the Street Team and the Event Planners on IMPACT
02:58 How long Erika has been with IMPACT
03:27 Job description for the Public Relations Chair for IMPACT
04:11 ~Music Break~
04:24 Welcome back, upcoming IMPACT events
05:37 Plug for Santa Claus is Coming to Town Event (Tuesday, November 30, from 11-1 p.m. in the CSU
05:59 Mission statement for IMPACT and what it means to Erika
06:50 How to join IMPACT and their contact information
07:37 Thank you to listeners and Erika
07:45 Preview of next week’s guest: Head Coach Matt Margenthaler of the men’s basketball team
07:55 ~End Music~

Johnson and Johnson in Trouble Again

A Johnson and Johnson plant in Puerto Rico is in trouble for not fixing the manufacturing violations made by the FDA in January. Agency inspections found that the plant had the same problems it did months ago at the last inspection. A warning letter was issued at that time to Chief Peter Luther but nothing has yet to be done. A spokesperson for the plant said, “it has responded to the FDA’s latest concerns and that it has been working hard to improve its manufacturing processes.” Repeated recalls continue to keep Johnson and Johnson in the spotlight.

Tylenol Cold Medicine Recall
-“Phantom Recall” of Motrin Tablets

Legal and Ethical Issues Regarding Online Journalism

In the world of print journalism, there are a lot of legal and ethical issues and laws that journalists have to be aware of. It gets even more complex when it comes to online journalism because the Internet is everyone around the world so it reaches more people, therefore, the chances of being sued are increased. When reading chapter 11 on Legal and Ethical Issues, I was surprised to learn about the deep linking law and what it means. According to the text, deep linking “refers to the practice of bypassing a Website’s home page by linking to a page deep within the site’s structure” (Foust, 2009). It can be a legal issue because Web site operators rely on the advertising revenue they receive when someone visits their home page. If someone links to a different page other than the home page they are not making any money. I would of never thought that someone could be sued by usage of a simple link. talks about a few cases regarding deep linking. Although deep linking makes navigating the Internet a lot easier, it is definitely something to be conscious and careful of.

An ethical issue that I learned while reading chapter 11 is called reporter’s privilege. According to the text, reporter privilege is, “the right of journalists not to be forced to reveal names of sources or other information to law enforcement” (Foust, 2009). Journalists feel that if they agreed to keep something confidential they should no matter what. I was surprised to learn that some journalists will keep quiet even if they face jail time. Luckily, some states have enfored shield laws which protect journalists confidentiality. Fortunately, Minnesota has a shield law.

Learning about legal and ethical issues helped me realize how important it is to know the different laws whether or not you are doing print work or stuff online. Know the laws!

Tips for Twitter Success

As a new user to Twitter, I’ll take any advice and tips to become better at “tweeting.” The 26 Tips for Twitter Success is a great article on how to succeed on this social media networking site. Below are a few of the tips I found most helpful personally.

1) Be active – As silly as it may sound, being constantly active on Twitter will improve your overall Twitter success. It could help you make possible job connections. Also, you can become a better “tweeter” by just seeing how everyone else “tweets.”

2) Tweet with purpose – “Think about not only who you are engaging with but how you wish to engage.”

3) X-tra efforts pay off -Tell a new follower thank you for following, or message a friend you haven’t seen for awhile. Connections should be important to you and these little extras do pay off. Your followers will notice.

Twitter Tips for Beginners
50 Twitter Tips

Flip Video Critique

The first shot was a great wide shot of the Mercedes-Benz Fashion Week sign. It gave you a glimpse into what you are about to see. It also included a nice still shot of people walking to the event.

After that, there was just way too much panning for the next few sequences, It actually hurt my eyes that I had to look away a few times.

The shots following included a lot of zooming. They zoomed in on bottles of water and food which I did not think was necessary to include in this story.

Next, they had shots of people checking in at the front desk of the event. It was a great camera angle that included both the front desk workers and the guests. However, when they started panning to show the line the camera was very shaky.

Then they go backstage of the fashion show to get that part of the story. From the video you can tell that it was a very hectic and crazy scene. The first sequence of shots just showed people being interviewed while music was playing. It was a great overall view of what happens backstage.

After backstage, they show parts of the actual runway show. I did not like the angle they were filming from. People’s heads were in the way. It was very obvious that they had a back row seat. And because of that, they had bad shots of the models walking by. It would have been better if they were at the end of the runway filming and getting straight on shots. Again, the camera was very shaky during these shots.

Then they went backstage again and actually did there own interviews. The first designer they interviewed was Jeremy Scott. I could clearly hear the reporter but it was hard to hear Jeremy talk over all the background noise of the event. It would have been better if they had used an actual microphone. They also zoomed in way too close to Jeremy because there was hardly any space from the top of his head and below. I would have backed up a little bit.

During the next interview, that guy’s voice was also overpowered by the noise of the event. The lighting used for his interview was too dark that it shadowed his eyes. It made it impossible to see his eyes. I would have chosen a different angle to film him at in order to have better lighting. It was also poorly edited because it cut him off and went into the next interview.

The next interview had a little bit better lighting but only on the one side. Therefore, it made it harder to see the left side of his face.

Naeem Khan was interviewed next. There was not a lot of head room during his interview from the top and bottom. And I was distracted by the people in the background. If possible, I would have tried interviewing in a spot that did not have people walking by in the background. There was also an awkward moment when he cuts off the reporter when she is trying to ask him a question about someone he worked with. She laughs and responds kind of awkwardly. I would have edited that out.

The next interview had poor lighting and poor sound. The reporter interviews Paul Wilmot, the CEO of Paul Wilmot Communications. His face is way too dark because of the awful, dark lighting. The camera was also shaky at times during this interview, It was very hard to hear him, It sounded kind of muffled and it gets worse when the music starts from the event. Instead of paying attention to what he is saying I was distracted by the bad lighting and sound. It was really annoying. Also, it started out with a good medium shot of him but then they ended up zooming in which then made it uncomfortable because he was almost too close.

Overall, I think it was great coverage of fashion week by a flip camera. You can only do so much with that type of camera so I think they did a good job with what they had. Having watched fashion shows on TV before, I know they are crazy, busy events and reporters only have so much time with designers for interviews because they are super busy. This reporter did the best should could with the little time she had.

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