Is social media right for your organization?

Today, I came across this article about whether or not social media should be used in some organizations. It also talked about the three costly mistakes organizations make when it comes to using social media.

According to the article, 72% of Americans are still using traditional forms of media such as TV, radio and newspapers to get their news. I still use the TV to get my news.

I found this article interesting because my dad owns a small business and he wants my help with getting his company, UpNorth-Vet, on the social media bandwagon. (It’s still a work in progress)

What do you think about this article? How do you get your news?

Here are some other articles on this topic:
Is social media right for your business?
Is social media right for my business?

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