Is social media right for your organization?

Today, I came across this article about whether or not social media should be used in some organizations. It also talked about the three costly mistakes organizations make when it comes to using social media.

According to the article, 72% of Americans are still using traditional forms of media such as TV, radio and newspapers to get their news. I still use the TV to get my news.

I found this article interesting because my dad owns a small business and he wants my help with getting his company, UpNorth-Vet, on the social media bandwagon. (It’s still a work in progress)

What do you think about this article? How do you get your news?

Here are some other articles on this topic:
Is social media right for your business?
Is social media right for my business?

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SEO NEWS RELEASE

Contact:

Public Relations Consultant

Brittany Murphy

1400 Monks Ave

Mankato, MN 56001

952-913-3889

brittany.murphy@mnsu.edu

FOR IMMEDIATE RELEASE

Hwy 169 north of St. Peter to open

After weeks of flooding, Hwy 169 will re-open

MANKATO, MN-(October 11, 2010) – Highway 169 between St. Peter and Le Sueur are to open around 9 p.m. Wednesday after weeks of flooding.

Minnesota Department of Transportation are in the process of clearing several miles of traffic control so all four lanes of Highway 169 can re-open.

Highway 169 was able to re-open to the public after flood waters receded on Oct. 5, however, a four-mile portion north of St. Peter remained restricted to one lane due to a 200-foot section that collapsed.

Highway 66 south of Mankato is the only remaining state highway that is closed because of the flooding in south-central Minnesota.

Below are some links regarding further information in helping the flood victims with housing and a list of highways that were affected by the flooding.

-Housing Help

-State Highways affected

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Keywords: Hwy 169, Mankato flooding, Hwy 169 to open

Google Map

Here is my Google Map of some of Boston’s must see places.

Poynter’s Video Storytelling for the Web

A few weeks ago I took an online course through Poynter News University, while taking this course I learned a few things that are helpful when using videos to tell a story online. I learned everything from how to select the best stories for the Web to the basics of editing video for the Web. Below I listed a few of the main points that I learned that could be helpful in your success of putting together video stories.

1) One of the keys to effective video for the Web is selecting the right story. “Even if your video story adds to a print or online story, don’t assume that viewers have read the story. Your video must be able to stand on its own.”
2) There are 4 key factors that are best for selecting stories.
-Visual Appeal: What interesting action is happening that you can’t tell any other way? Video is great because it can show motion.
-Emotion: Your viewers need to care about what or who they’re seeing, so you need to go beyond the facts.
-Character: “Good video features someone your viewers would care about or someone they would want to spend time with. It’s someone they would never encounter outside this story on the Web.”
-News Value: “News and facts have their place in video for the Web, especially with breaking news video. Consider the journalistic value of the story you’re telling.”
3) Before you go and shoot video make sure you have all the tools you need to do so. And extras just in case something does not work.
4) Make sure your comfortable using the camera and keep lighting and sound in mind.
5) As far as editing goes, make sure you have good audio, good video and a good overall storyline.

I found a lot of these tips helpful and I hope you do too! Poynter offers other classes like telling stories with sound, 5 steps to multimedia stories and more. Make sure to check them out!

Gap ditches new logo idea after severe backlash

After decades of being in business, Gap Inc. decided to change their logo. But after serious, online backlash, they pulled the plug this week on the new logo and went back to their traditional Gap logo. As a public relations practitioner I am glad they decided to stick with their original logo. A logo is a big part of branding a company and this one has been around for years and is well known around the world, why would they want to change it? I took a look at the new logo last week when they decided to change it and I did not like it. It looked like a logo for some computer company or something. It was just way to modern. Even the font type was changed from serif to sans serif. Maybe they should of at least kept the font type the same. Everyone is use to the dark blue background with white lettering, not this. Obviously, I was not the only one who disliked this new logo idea. Apparently tons of Gap fans did too. At least enough that Gap Inc. changed it back to the original after getting a lot of negative feedback about it.

What do you guys think? Stick to the traditional, classic logo? Or update the logo to be modernized?

HTML Exercise

HTML Tutorials

About HTML

There is a lot more you can learn about HTML. And the best place to turn for complete information on any topic related to Web design, is of course, the Web. The following sites offer helpful tutorials so you can learn more about HTML.

HTML Tutorials

Skype and Facebook to join forces?

As if we don’t hear enough about Facebook and how everyone has one or should get one (Although there is probably only a small percent of people who are still out of the Facebook loop). Rumor has it that Facebook is going to team up with Skype. Oh my. Here we come 2010. We thought Facebook was a great way to connect with friends but now it gets better. We will be able to actually see the person’s face which could have some positives along with the negatives. Positives being that you could connect with some long time friends or see a family member that lives far away. It’s more personal. Negatives being you may not want to see that particular person who keeps on skyping you. Also, how much is this going to cost you? Would you have to get a Skype account if you don’t have one or will Facebook connect you to it? Will they start charging you for having a Facebook account or will the Skype feature be separate? So many questions that need answers. I guess we will just have to wait and see. Skype will have more to gain in this partnership and that is Facebook’s 500+ million users. Facebook is more popular due to the simple fact that it is free and has so many different applications. Who would of thought that turning Facebook from a college student only website years ago into a website for anyone and everyone would generate such hype? Now they may have Skype?

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